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Posts Tagged ‘spring catalog’

American Spoon’s Spring catalog should arrive at your home sometime next week, and because so many of our customers tell us how much they love reading each season’s letter from Justin, we thought we’d share this Spring’s letter here. Enjoy!

Greetings from the Northern Fruitlands.

Someday soon another Spring will sweep into the Northern Fruitlands all sun and warmth and smiles as if we hadn’t been waiting interminable weeks for its arrival. Immersed in the warming air as it moves through the orchards, we will hear the humming of ten thousand circling bees catching the scent of a million sun struck blooms. Before there is fruit there must be flowers, and, in May, here among the green rolling hills, the land around every bend greets the eyes with such an embarrassment of blossoms that laughter erupting amid gasps of amazement is the most common response. Each tree is an immaculate white or pink popcorn bouquet held up to the sky so that, viewed at the perfect moment, a sunlit orchard climbing a hillside to the horizon can dissolve the differences between the celestial and the earthly heavens and rival the very clouds.

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In a couple months, just as tender shoots of green begin to poke up from the ground and dance across branches, American Spoon’s Spring catalog will appear in your mailbox, filled with photos of temptingly ripe fruit and orchards in bloom and all sorts of warm weather wonders.  It’s comforting to think of such things in January, which is when we begin work on that lovely Spring catalog.  As the snow piles up and the sun hides behind a dense wall of clouds, we huddle around our computer, browsing through photos of a warmer, greener time.
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